Purpose
These cookies are used to evaluate marketing measures, recognise visitors across different websites and measure the effectiveness of campaigns. On this basis, content and advertising can be better tailored to interests.
Meta (Facebook Pixel)
Purpose
Enables the analysis of visitor interactions and the measurement of the success of advertisements on Meta platforms.
Provider
Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland)
Technology
HTTP cookies
Cookie names/identifiers
_fbp
Storage period
Up to 90 days
Legal basis
This service is only used with express consent.
Google Ads / Google Marketing Platform
Purpose
These cookies are used to measure and evaluate advertising campaigns. They enable conversions to be assigned and the effectiveness of ads to be evaluated.
Provider
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland)
Technology
HTTP cookies (first and third party)
Cookie names / identifiers (selection):
_gcl_au, NID, __Secure-, SID, APISID*, SAPISID*
Storage period:
Up to 2 years (depending on the respective cookie)
Note:
The processing of data outside the EU (in particular the USA) cannot be ruled out.
Legal basis:
This service is only used with express consent.
LinkedIn Insight Tag
Purpose:
Used to analyse campaigns on LinkedIn and to create aggregated reports on reach and interaction.
Provider:
LinkedIn Ireland Unlimited Company (Wilton Plaza, Wilton Place, Dublin 2, Ireland)
Technology:
HTTP cookies
Cookie names/identifiers:
bcookie, li_gc, lidc
Storage period:
Up to 2 years
Legal basis:
This service is only used with express consent.
Leadfeeder (Dealfront)
Purpose
Enables the analysis of B2B website visits and their assignment to companies, provided they are publicly identifiable.
Provider:
Dealfront Group GmbH, Germany
Technology:
HTTP cookies
Cookie names/identifiers:
lfa
Storage period:
Up to 2 years
Note:
Individual persons are not directly identified.
Legal basis:
This service is only used with express consent.