We use cookies and external web services to enable you to make the best possible use of our website and to improve our communication with you. We only use the data or external web services for which you have given us your consent, with the exception of the strictly necessary cookies that are required for the functionality of this website. For more information, please see our privacy policy.

Privacy policy - Imprint

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

Purpose:

These cookies are used to analyse the use of our website. They enable us to compile anonymous statistics on page views, length of stay and usage patterns in order to optimise content and user guidance.

Google Analytics 4

Provider:

Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland)

Technology:

HTTP cookies (first party)

Cookie names/identifiers

• _ga
• _ga_P7C3D3V607

Storage period

Up to 400 days

Processed data

• Online identifiers (e.g. cookie ID)
• Usage and interaction data
• Technical information about browser and device
• Approximate location (derived from IP address)

Note

According to Google, Google Analytics 4 does not store IP addresses.

Legal basis

This service is only used with your express consent.

Purpose

These cookies are used to evaluate marketing measures, recognise visitors across different websites and measure the effectiveness of campaigns. On this basis, content and advertising can be better tailored to interests.

Meta (Facebook Pixel)

Purpose

Enables the analysis of visitor interactions and the measurement of the success of advertisements on Meta platforms.

Provider

Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland)

Technology

HTTP cookies

Cookie names/identifiers

_fbp

Storage period

Up to 90 days

Legal basis

This service is only used with express consent.

Google Ads / Google Marketing Platform

Purpose

These cookies are used to measure and evaluate advertising campaigns. They enable conversions to be assigned and the effectiveness of ads to be evaluated.

Provider

Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland)

Technology

HTTP cookies (first and third party)

Cookie names / identifiers (selection):

_gcl_au, NID, __Secure-, SID, APISID*, SAPISID*

Storage period:

Up to 2 years (depending on the respective cookie)

Note:

The processing of data outside the EU (in particular the USA) cannot be ruled out.

Legal basis:

This service is only used with express consent.

LinkedIn Insight Tag

Purpose:

Used to analyse campaigns on LinkedIn and to create aggregated reports on reach and interaction.

Provider:

LinkedIn Ireland Unlimited Company (Wilton Plaza, Wilton Place, Dublin 2, Ireland)

Technology:

HTTP cookies

Cookie names/identifiers:

bcookie, li_gc, lidc

Storage period:

Up to 2 years

Legal basis:

This service is only used with express consent.

Leadfeeder (Dealfront)

Purpose

Enables the analysis of B2B website visits and their assignment to companies, provided they are publicly identifiable.

Provider:

Dealfront Group GmbH, Germany

Technology:

HTTP cookies

Cookie names/identifiers:

lfa

Storage period:

Up to 2 years

Note:

Individual persons are not directly identified.

Legal basis:

This service is only used with express consent.